TikTok
Big platform, bigger swings.
These are the campaigns that made people rethink what TikTok is. A thousand moving pieces and one shared goal: tell authentic stories people could see themselves in.
TikTok For All
Behind The Breakthrough
My Live, My Story
TikTok STEM
Microsoft
If you've ever gotten excited about what's next from Microsoft, there's a decent chance I had a hand in telling that story. From Xbox launches and game trailers to Surface, Microsoft Band, Build, Ignite, and global events, this reel captures some of that work.
Starbucks
Starbucks APAC. Photography and campaign visuals that felt uniquely local while staying true to one of the world's most recognizable brands.
Yes, this project is about cancer.
No, it's not depressing.
Confessions Of A Caregiver. An episodic video series based on a remarkable true story. Proof that the right story and the right team can matter more than the size of the budget.